Intellectual property issues such as copyrights, patents, trademarks,
peer to peer networks, sampling and digital rights technology have a
profound impact on many aspects of society. Interbeing provides links
to emerging IP stories with a focus on law, technology and culture.
peer to peer networks, sampling and digital rights technology have a
profound impact on many aspects of society. Interbeing provides links
to emerging IP stories with a focus on law, technology and culture.
Wednesday, August 04, 2004
Another one bites the dust
Okay. First they ruin our Vegas vacation (I mean important business trip) by cancelling Comdex this year. Now, it looks like Cebit American has bit the dust, at least for 2005.
We've exhibited at Comdex for the last few years, promoting our PDA Defense security product and the Envoke instant messasging platform. Last year, we were in the security pavilion, (thank you ascii group). The story was that the promoters of the show had intentionally cut it down to size in order to increase the quality of the attendees. Yah, right.
Actually, we were down with a more focused show. It's a waste of time and a great bore to speak with a few thousand people who have no possiblity of becoming customers. You know, students, the local unemployed, bored boothbabes, people who have the nerve to want to sell US something, etc. But when you combine a drastic reduction in floor traffic with a still very broad crossection of attendees, it's hard to justify the cost.
Shows like Comdex and Cebit America can be too broad to deliver a high concentration of qualified prospects to many of the potential exhibitors. It can make more sense to spend your marketing dollar on more targeted opportunities. For instance, there are very successful shows that set you up with one-on-one meetings with a dozen highly qualified prospects. (Those shows have the most persistant salespeople I've ever encountered.)
So what's the moral of the story? It looks like we won't be entering or leaving Vegas this November. Oh well.
PERMALINK: 3:49 PM
Okay. First they ruin our Vegas vacation (I mean important business trip) by cancelling Comdex this year. Now, it looks like Cebit American has bit the dust, at least for 2005.
We've exhibited at Comdex for the last few years, promoting our PDA Defense security product and the Envoke instant messasging platform. Last year, we were in the security pavilion, (thank you ascii group). The story was that the promoters of the show had intentionally cut it down to size in order to increase the quality of the attendees. Yah, right.
Actually, we were down with a more focused show. It's a waste of time and a great bore to speak with a few thousand people who have no possiblity of becoming customers. You know, students, the local unemployed, bored boothbabes, people who have the nerve to want to sell US something, etc. But when you combine a drastic reduction in floor traffic with a still very broad crossection of attendees, it's hard to justify the cost.
Shows like Comdex and Cebit America can be too broad to deliver a high concentration of qualified prospects to many of the potential exhibitors. It can make more sense to spend your marketing dollar on more targeted opportunities. For instance, there are very successful shows that set you up with one-on-one meetings with a dozen highly qualified prospects. (Those shows have the most persistant salespeople I've ever encountered.)
So what's the moral of the story? It looks like we won't be entering or leaving Vegas this November. Oh well.
PERMALINK: 3:49 PM
