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Monday, August 23, 2004
  You Can Run But You Cannot Blog



Olympic athletes have been barred from posting personal blogs or posting snapshots and videos they've taken. A CNN story reports that the International Olympic Committee's rationale is that "athletes and their coaches should not serve as journalists -- and that the interests of broadcast rightsholders and accredited media come first."

The high ideals of amateur athletics and non-commercial competition seems to stop at the door of juicy media contracts. Although they have been lax about allowing amateurs to get in bed with corporations for the purposes of advertising, the IOC would like to control olympians' freedom of expression if it endangers their revenue stream.

If nothing else, this story gives credence to the power of blogs to challenge established media. The only reason this is an issue is that there is the fear that some percentage of the potential audience will choose to read athletes' blogs and take eyes away from the traditional press.
 

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